What Affects the Price of a Stock? | Stock-Specific vs Market-Specific Factors
Have you ever wondered why the price of a stock goes up or down ? It’s not just numbers on a screen — there are real reasons behind every movement in the stock market. Today, we’ll break it down into two key categories : Stock-Specific Factors Market-Specific Factors 🔍 1. Stock-Specific Factors These are factors unique to a particular company . They’re based on: Public perception Future earning expectations Quality of management Marketing strategies Innovation and product appeal 🧠 In simple terms: It’s all about what people think will happen with that company — and how much they believe in its success . 📌 Example: Let’s say Company A launches a new sunglasses brand and uses Gen Z influencers and celebrities to promote it. What can happen? 📈 Option 1: Investors love the idea, see potential in Gen Z marketing, and start buying the stock . ➤ This increases demand , and the stock price goes up . 📉 Option 2: Some investors feel Gen Z is too niche...